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Peter Reynolds

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Much time, energy, and commitment are required to develop and sell successful software products and Web-based services. Most products of this type are initially developed for a specific language and locale (e.g., U.S. English). To maximize return on investment, products can be customized so they may be available to the largest possible market - the global market. This customization process is known as localization. Localization includes not only translation of the displayed text, but also adaptation of a product to comply with a country's cultural and legal practices. Examples of cultural conventions include date/time formats, postal address formats, font sizes, appropriateness of colors, numeric or currency formats and symbols, culturally appropriate icons or graphics, etc. The diversity of software platforms and technologies means that tools and technologies that... (more)